Gamification: Applying Video Game Mechanics to Your Business

Video game mechanics are more and more becoming a part of our everyday lives (otherwise known as gamification), even if you don’t realize it. Video games entrance us for all sorts of reasons, and that’s why so many people and companies are spending so much time and effort applying the methods and mechanics of the gaming experience to different aspects of our lives.

A Class For Everyone

New developments in gamification and the laws surrounding it will be the focus of an upcoming class at Davis Wright Tremaine titled, An Introduction to Video Games and Gamification. In it DWT faculty will be reviewing the use of game mechanics in:

  • Loyalty programs – Programs that increase customer brand loyalty through rewards programs, incentives, and brand involvement.
  • Customer and corporate behavior – Understanding how customers interact with the brand through game mechanics.
  • Customer and corporate perception – Applying game mechanics to form or change perception.

This class will introduce you to the unique issues associated with developing, using, and integrating video games and game mechanics into your organization. You will also learn what you need to know about ownership, regulatory issues, and risks.

Presented by Kraig Baker – a DWT partner who focuses on advising clients with respect to issues in media, entertainment, technology, advertising, privacy and Internet matters, with a particular emphasis on digital media and entertainment.

Where: Davis Wright Tremaine LLP

1201 Third Avenue, Suite 2200, Seattle, WA 98101

When: Wednesday, December 14, 2011

8:00 – 9:00 a.m.

There is no cost to attend this program, and you can get CLE credits for attending this class. Please email if you are interested in attending or viewing the program via webcast.

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