How to Design for Humans

How to design for humans

by Bryce Merrill, SVP Fast Pitch Marketing Team

The first SVP Fast Pitch Jumpstart Workshop, “How to Design for Humans” took place at Impact Hub Seattle on Wednesday, June 11.

The Jumpstart Workshop series is designed to help social innovators refine their business plans and practices. This guides them toward determining if they should apply to Fast Pitch and further prepare for the upcoming competition.

SVP Seattle

Photography by Bryce Merrill

University of Washington Professor Beth Kolkos and Shift Labs, a healthcare technology start-up, taught thirty-one attendees how to design products or services with a focus on consumers and users.

“I think that this workshop gave me more insight on how I should be listening,” said Jon Madamba of RaaSIO, a robotics group that intends to build an easy-to-use widespread robotics platform as well as form an organization called “Spin,” which connects students to robotics in Washington state.

Key lessons on designing for humans identified at the workshop were:

  • Proactively garner user feedback and input throughout the entire design process to shift from traditional trial and error methods to a more efficient and streamlined design process.
  • Design a product or service that  users can seamlessly incorporate into their typical daily routines rather than attempting to “reinvent the wheel”.
  • Reverse Innovate and take into account what people want, not simply what they need –by necessity in low-resource countries — and then apply the same innovation in high-resource areas, where it would be considered a convenience or a want. A perfect example of these two concepts working in conjunction is mobile banking in African countries that is also gaining popularity in more developed countries.

Jumpstart Workshop Attendees

SVP Seattle

Photography by Bryce Merrill

The attendees represented a wide variety of SVP Fast Pitch applicants, organizations not yet mature enough to apply, and even individuals who came in search of personal education.

“We came to this workshop because we’d like to find out how our organization can reach more people,” said a representative from The Borgen Project, a national campaign to fight global poverty.

In attendance were some local established nonprofits such as TAF (Technology Access Foundation), which provides students of color with technology- and science-focused education, and The Edge Foundation, which currently provides social emotional learning opportunities to children in seven school districts.

Future Events

Please check for future SVP Fast Pitch events. Save the Date for the SVP Fast Pitch Showdown on October 28 at McCaw Hall.

Send to Kindle

About Joe Wallin

Joe Wallin focuses on emerging, high growth, and startup companies. Joe frequently represents companies in angel and venture financings, mergers and acquisitions, and other significant business transactions. Joe also represents investors in U.S. businesses, and provides general counsel services for companies from startup to post-public.
This entry was posted in Startup Events, Startups and tagged , , , , , , , , , , , . Bookmark the permalink.