All posts tagged startup law

Wage and Hour Tips For Startups

By Chrys A. Martin

Start-up companies face a number of unique employment law issues.  Many times they are not large enough to fall within the purview of certain state and federal employment laws, but as they grow, they will become subject to these laws and may not be fully aware of them.  Generally, start-ups do not have a professional HR staff or a general counsel to consult.  Therefore, it is important that emerging company owners have a thorough working knowledge of the various employment laws that can trip them up.

Every employer is subject to state and/or federal wage and hour laws, despite size.  These laws can be complicated and confusing.  If they are violated, employees can get a windfall recovery of  back wages, penalties, interest and attorney fees that can eclipse the wages owed.  The points below are intended to address some of the most common wage and hour questions.

Is Your Employee “Exempt” or “Non-Exempt?”

Whether or not an employee is entitled to overtime pay depends on whether they are “exempt” or “non-exempt.”

There are three narrow categories of white-collar exemptions:  Executives (supervisors), administrative employees, and professional employees.  In addition, outside sales professionals and certain highly paid computer professionals may be exempt.  Each job description has to be carefully analyzed against the legal test.  The exempt employee must be paid on a bona fide salary basis regardless of hours worked.  All other employees are non-exempt and must be paid hourly and paid overtime.  There are some slight, but important differences between state and federal law on many of these exceptions. The following deals just with federal law, so consult your legal counsel about differences in the law depending on where your employees are located.

Exemptions: Executive, Administrative, and Professional

Federal wage and hour laws exempt certain types of employees from additional overtime pay for working more than 40 hours in a week.  Once an employee qualifies as “exempt,” the employer must be careful to maintain this exempt status or else risk overtime claims and related penalties under federal or state statutes.  The common term for the most frequently used exemptions is “white collar”.  There are additional exemptions for computer professionals and outside sales that will be addressed in subsequent blogs.  The white collar exemptions require that the employees meet two tests: (1) the salary basis test and (2) the duties test.

Salary Basis Requirements

White collar exempt employees must be paid on a salary basis. Paying an employee on a salary basis requires that the employee receive a predetermined amount of pay each week, regardless of the quality or quantity of hours worked. Thus, employees must receive the same salary whether they work more or fewer than 40 hours a week. An improper salary deduction may destroy the employee’s exempt status. Employers are always permitted, under state and federal law, to give employees additional compensation beyond salaries.

Minimum Salary: Current federal regulations require exempt employees be paid a salary of at least $455 per week ($23,660 per year).

Permissible Deductions From Salary: Federal law permits deductions from an exempt employee’s salary only in the following circumstances:

  • Absences of one day or more for personal reasons other than sickness or accident;
  • Absence of a day or more due to sickness or disability if made in accordance with established policy;
  • Disciplinary suspensions for violations of safety rules of major significance;
  • Disciplinary suspensions for infractions of workplace rules (harassment, drug and alcohol violations);
  • For partial work weeks in the initial or terminal weeks of employment; and
  • When leave banks are exhausted, deductions from salary may not be made for partial-day absences, except:
    • In particular circumstances set forth elsewhere in the regulations (generally allowing salary reductions in FMLA qualifying circumstances and prohibiting other salary deductions, except in full-day or whole-week increments);
    • For public employees only, deductions from salary for partial-day absences may be made if there is an established policy of public accountability; and
    • Public employer may make deductions for partial day absences when the employee who takes an unpaid leave for personal reasons or illness does not use accrued leave, and provides for deductions for furlough absences authorized by law.

Duties Requirements

In addition to the salary basis requirements, exempt employees must also meet duties requirements. Because federal and state laws differ slightly regarding duties tests, the employer must comply with both when evaluating an employee’s status as exempt or nonexempt. Here are the general “duties” rules for the exemptions.

Executive Exemption: In addition to being paid a salary of at least $455 per week, an executive must:

  • Have a primary duty of managing the enterprise in which the employee is employed or of a customarily recognized department or subdivision;
  • Customarily and regularly direct the work of two or more full-time employees or their equivalent; and
  • Have the authority to hire, fire, promote or demote other employees or have particular weight given to suggestions and recommendations as to the hiring, firing, promotion or demotion or any other change of status of other employees.

The regulations also recognize as exempt any employee who owns at least a 20% equity interest in the enterprise in which the employee is employed.  This exemption will cover many start ups.

One difficult issue for retailers has been that supervisors in retail establishments frequently have both exempt supervisory duties and non-exempt duties. Under the federal rules, a retail supervisor can maintain exempt status even though the supervisor also performs tasks such as serving customers, cooking food, stocking shelves, and cleaning the establishment, if the manager’s (or assistant manager’s) primary duties include activities like scheduling employees, assigning work, overseeing product quality, ordering merchandise, managing inventory, handling customer complaints, authorizing payment of bills or performing other management functions. This is particularly true where the individual has the discretion to decide when to perform exempt work versus non-exempt work.

Administrative Exemption: In addition to being paid a salary of at least $455/week, an administrative employee’s primary duty:

  • Must involve office or non-manual work directly related to the management or general business operations of the employer or its customers. Examples in the regulations include work in areas such as finance, accounting, budgeting, auditing, quality control, purchasing, marketing, personnel management, public relations, or database administration as well as those who act as advisors or consultants to the customers.
  • Must include the exercise of discretion and independent judgment with respect to significant matters. Factors to be considered include, for example:
    • Whether the employee can formulate, interpret or implement management policies.
    • Whether the employee has the authority to commit the employer to matters of significant financial impact.
    • Whether the employee can deviate from established policies without approval.
    • Whether the employee is involved in planning long or short-term business objectives.
    • Whether the employee investigates and resolves matters of significance on behalf of management.
    • Whether the employee represents the company in handling complaints, etc.
  • The regulations clarify that “exercise of discretion and independent judgment” does not necessarily mean that the employee has final authority. Rather, “discretion” may consist of recommendations for action, rather than the final decision to take that action. Furthermore, discretion and independent judgment must be more than the use of skill in applying well-established techniques, procedures or standards in manuals.
  • Additionally, the new federal regulations provide useful examples applying the standards. These examples include insurance claims adjusters, certain employees in the financial services industry, team leads for major projects, certain executive assistants, human resource managers, and purchasing agents.

Professional Exemption: In addition to being paid a salary of at least $455 per week, a professional must either:

  • Have a primary duty of performing office or non-manual work requiring knowledge of an advanced type in a field of science or learning customarily acquired by a prolonged course of specialized intellectual instruction, and whose duties require consistent exercise of discretion and judgment. The regulations discuss a number of examples and include the following positions within the exemption if they involve completion of a degree program: certified medical technologist, registered nurses, dental hygienists, physician’s assistants, accountants, chefs, athletic trainers, and licensed funeral directors.
  • Or have a primary duty requiring invention, imagination, originality or talent in a recognized field of artistic or creative endeavor. This includes musicians, composers, cartoonists, painters and some journalists.

Computer Professional Exemption: In addition to the other white collar exemptions, computer professionals who do not possess the requisite degree or education to qualify as professionals, may be exempt under a separate category. Be sure to check state law to determine whether it contains a similar exemption or any differences from the federal version.

  • Compensation: To qualify for the special computer professional exemption under the FLSA, employees must be paid at least $27.63/hour if paid on an hourly basis, or must meet the minimum salary of $455/week required for the professional exemption if paid a salary. In other words, they may be paid on an hourly or a salary basis.
  • Primary Duties: If the compensation prong is met, the employee’s primary duties must include some or all of the following work:
    • Application of systems analysis techniques and procedures, including and consulting with users, to determine hardware and software functional specifications;
    • Design, development, documentation, analysis, creation, testing or modification of computer systems or programs based on and related to user specifications;
    • Design, documentation, testing, creation or modification of computer programs related to machine operating systems; and / or
    • A combination of the above duties, the performance of which requires the same level of skills.

Outside Sales Exemption: A sales employee is exempt only if he or she:

  • Is customarily and regularly engaged away from the employer’s place of business making sales or obtaining orders or contracts for services or facility use. The regulations emphasize that the outside sales employee is “an employee who makes sales at the customer’s place of business or…at the customer’s home.” It does not include sales by mail, telephone or Internet unless that contact is incidental to the personal sales call.
  • Has the primary duty of making sales or obtaining orders or contracts for services.

Retail or Service Establishment Employees Paid by Commission: Under the FLSA commission employees of retail or service establishments (RSEs) are exempt from the FLSA overtime requirements if at least 50 percent of their earnings are from commissions and they are guaranteed pay in excess of time and one-half the minimum wage for all hours worked.

Highly Compensated Employees: The federal regulations include a special, streamlined rule for employees paid $100,000 or more annually. These highly-paid employees are automatically exempt if they perform non-manual work and if they have any identifiable executive, administrative or professional function as described in the standard duties tests discussed above. In other words, they do not have to meet all the elements of the standard duties test to qualify for exempt status.

CONCLUSION

In conclusion, it is critical for startup employers to pay their employees correctly since a small violation can carry huge penalties and create financial difficulties for a small business.  Consult your legal counsel or an HR consultant who is an expert in wage and hour law.  Pay your employees correctly, do not “cut corners” in this area of the law!

Chrys Martin focuses her practice on employment law and employee benefits issues. She offers her clients 31 years of experience in complex employment and ERISA litigation, including class actions. Chrys applies her depth of knowledge in litigation to counseling employers and training management in pragmatic risk avoidance.

How To Keep Your Startup From Acting Like a Big Company

By Matt Heinz

The kind of big-company behavior we all hate – bureaucracy, slow decision-making, politics, stifled innovation – doesn’t just happen at big companies. It creeps into new businesses as well, with just a handful of people. If you don’t actively watch for it, proactively keep it out, and eject it immediately when you see the first signs, it can infect the organization with little chance of turning back.

It’s incredible how quickly big-company culture can take hold, but there are several things leaders can do to combat big-company behavior in their start-ups. Here are a few I’ve seen work most frequently and successfully.

Encourage a culture of innovation and failure

You’ve started or are working at a new business because it, inherently, is offering something new and innovative to the market. The way you build that product or service, the way it’s marketed and sold, the way it’s supported and grown – these processes often require innovative thinking as well. Risk-adverse behavior will stifle the kind of innovation that’s going to help you find new ways of accelerating success.

Of course, finding those new innovations by definition requires failure. You, your team and your business will fail often before innovation is discovered and capitalized. Encourage that failure. Encourage measured experimentation. Celebrate the learning and innovation that results.

Hire people with a proven track record of “doing”

We’ve all worked with really smart people who talk, think, question, write fantastic PowerPoint decks to prove it – but get little done. Many of these people appear highly attractive to start-ups. They think outside the box, and speak of highly innovative, disruptive ideas.

But in a new business, talk is cheap. Execution is what matters. And people with great ideas who can’t execute aren’t going to help you make money. Great thinkers need to be part of your organization. But consider them as advisors, not employees.

Build processes but avoid bureaucracy

Process has a bad reputation in the startup world. We like to be free-spirited, experiment, move quickly and be reactive to opportunity. That’s all fine and good, but once you identify something that works you’re going to want to do it again and again and again. That requires process.

Even innovation itself requires a process. Do you really want all of your developers writing code for different ideas all at the same time? How do you prioritize that? When you execute new sales or marketing experiments, how are you measuring success? How are you attributing causality of success back to isolated variables in the execution? This requires process. Bureaucracy slows you down. Effective processes make you faster, better, more efficient. You’ll know the difference.

Find business-oriented legal and HR support

Big company legal and HR people can be about as risk-adverse as you get. For many, their job (or what they perceive as their job) is to avoid as much risk to the organization as possible. That’s a fine objective on its own, but if unchecked it can kill innovation, speed and opportunity.

Among the world-class legal and HR individuals (and firms) available to start-ups today are plenty who can successfully balance their legal and HR responsibilities with the objectives and needs of the business. Their job is still to mitigate risk and help you grow, but they know it’s a balancing act, not a black and white game of winners and losers.

Measure everything, but focus on a small set of key metrics
There’s a big difference between the volume of business metrics you should capture, and those you should obsess about. Your marketing team may focus on natural search volume, cost per qualified lead, awareness growth, and so on. But the last thing you want to do, as a management team, is review dozens if not hundreds of metrics on a daily and weekly basis on an intimidating, size-6-font dashboard.

Mandate measurement across all departments, but focus on what matters most. Identify and obsess about the metrics that are truly driving and defining your business. These metrics will vary by opportunity – market share, customer satisfaction, customer growth, margin – but make them your primary focus and empower your managers and front-line staff to obsess about the sub-level measures that help get you there. A model of distributed ownership of metrics across the organization ensures everyone is focused on the right level of analysis and improvement.

Think thrice before hiring from big companies

The pedigree, education and experience of big-company employees – leaders and contributors alike – are highly attractive. And there are many, many individuals with big-company experience who are wired to excel at startups.

But we all know this isn’t true for everybody. People who worked in a big company may have no idea how to match that success in a smaller organization. Their skills may not be as transferable as you think. They may have been responsible for a set of success metrics, but what was their direct role in making that happen? Big company experience can mask this. Buyer beware.

Except when regulated by the SEC, set your employees free

If you’re hiring the right people to begin with, there’s no reason you shouldn’t be able to trust them to represent your brand externally. Your employees are one of your biggest and most important marketing assets. Their ability to evangelize what you’re doing to customers, prospective new hires, and new market opportunities that haven’t yet come to you is enormous.

If you want to give them guidelines for how to share and evangelize company information through their networks, fine. Give them tools and encouragement to do so, even better. The companies that do this best not only allow and empower their employees to share information and opinions. They also hire for it, and learn from it.

Empower more people to make decisions

More than anything on this list, centralized decision-making can slow down the best of companies. Founders, unwittingly, are often the biggest culprit. It’s your baby, you know what you want, you know what’s best, and you want it your way.

That may have worked in the early days, but as you grow it simply doesn’t scale. It’s hard, I know, but you must decentralize decision-making by empowering, encouraging and rewarding those around you to make smart decisions without you. If you can’t do this, you either hired the wrong people or need to rethink whether you’re able to help the business scale.

Reward outcomes, not output

Hard work doesn’t pay the bills. Long nights and weekends don’t directly matter. Email volume, specs written, PowerPoints delivered – none of this matters if you don’t build, ship and sell. The best startups give their organization freedom to do all of the points above, but focus rewards on outcomes. This starts at the top, with policies and examples of a focus on creating output that has a short, direct line to revenue and growth.

I’m sure this list is incomplete. I’m curious to hear in the comments below from those in the startup community who have seen other examples of anti-big business behavior and habits, and also examples of additional bad big-business habits to avoid.

Matt Heinz is the President of Heinz Marketing and the author of the books Sales for Startups and Successful Social Selling.

The opinions and views stated in this post are not intended to be legal advice and do not necessarily reflect that of Joe Wallin or Davis Wright Tremaine.

Make Freemium Paymium

Guest post by John Fletcher

Average iPhone app prices have sunk from $3 in 2009 to nearly to $1 this year and the defensive position is to assume they are heading towards $0.  Enter freemium: apps that are either try-and-buy or free to download and play but offer in-game upgrade purchases (or questionably, advertising).

But freemium economics can be a bummer.  Glu Mobile’s margins have shrunk since it went all-in with freemium.  Likewise, as Korea-based Gamevil has changed from a paid download model to in-app purchases, its operating income margin has grown in the wrong direction.

Freemium Success

But it’s not a total bummer.  We have at least three success stories to review:

  1. Way back in 2009 Tapulous’ Tap Tap Revenge 3 generated 5X the revenue from in-app song packs compared to paid downloads.  (Tapulous was acquired by Disney at a 2.9 forward year revenue multiple in July 2010, a relative deal compared to the other 50+ deals in our mobile media M&A database).
  2. Last year’s Smurfberry mania was so hot it forced Apple to require UN and PW log-in before in-app purchases could be billed.
  3. And this year’s case study: Natural Motion’s CSR Racing had an $11 mil. month this summer from in-app purchases alone.

And the games business is hits-based, so timing and predicting consumer tastes and preferences are key.  In addition, word of mouth is the best app marketing available and reviewers can sink half-baked apps fast.  So don’t go to market with a weak product.

Initial Quality Pays Off

Simply, the longer your game is played, the higher your chances for in-app purchases.  For instance, of gamers who made an in-app purchase, “44% did not do so until they had interacted with the app at least ten times,” according to a January 2012 Localytics survey.  So far it appears the most popular in-app game purchases unlock new levels or in-game upgrades.

So if the key to freemium is a high-quality and addictive game that is playable for more than several hours: how deep and entertaining is your gameplay?

For more details on the economics and trends in the US Mobile App/Second Screen/Game/Music/LBS and Video markets  you can also connect with me on Linkedin. Just click on my name below.

 John Fletcher has a decade of experience analyzing media and communication markets. He is currently the mobile entertainment Analyst at SNL Kagan.