The Stagecraft of Raising Money

If you’ve ever seen the movie Field of Dreams, then you know the term, “Build it and they will come” referring to a guy who builds a baseball stadium in his corn field in the middle of nowhere. People told him he was crazy, but in the end of the movie, they did come. That’s the movies. That’s “stagecraft.” In reality, if you don’t sell the concept well, not only will nobody come, you won’t build it.

Reality is rough that way.

However, just like directors create films that end in triumph using stagecraft, the same concept can be utilized in the startup community when searching the venture capital and private equity community for funds. All you need is the knowledge on how to raise those critically important funds for startups and small to midsized tech companies to be on your way. This open conversation entitled The Stagecraft of Raising Money, sponsored by the Washington Technology Industry Association and hosted by the law firm of Davis Wright Tremaine, may just give some of the vital tools to do that.

Who Are The Speakers?

Erik Benson, Managing Partner at Voyager Capital – Erik focuses on investments in digital media, software and enabling technologies. He is currently a board member of AboutUs, Act-On Software, Covario, Elemental Technologies, Kryptiq, Lighter Capital, and Mobile Intelligence Solutions. Erik holds a BA in economics from Pacific Lutheran University and an MBA with honors from Harvard Business School.

Aaron Richmond, Managing Director at Endeavour Capital – Aaron currently serves on the boards of Columbus Foods, Little Red Services, National Frozen Foods, Northland Transportation Company, Tidewater Holdings and Nor-Cal Products. In addition to his roles on Endeavour boards, Aaron also serves as a Director of Torrent Technologies. He received his A.B., Magna Cum Laude, from Harvard College and his M.B.A. from the Stanford Graduate School of Business.

Gregg Bennett, Founder & CEO of Bennett Investments
- Angel investor Gregg Bennett is an avid supporter of startups across many industries. Before casting out on his own, he was a COO in the healthcare industry and CEO in the tech industry. Before getting his MBA in  entrepreneurship and finance at the Stanford University Graduate School of Business, he was a University of Washington alum, receiving his MHA in Healthcare Administration his BA in Sociology and his BS in Molecular Biology.

Taft Kortus, Partner at Moss Adams – Taft is a Certified Public Accountant and Business Assurance Partner at Moss Adams LLP in Seattle. He is the Northwest Regional Leader for the Technology & Life Sciences Practice Group and a member of the Securities and Exchange Commission (SEC)/Corporate Finance Practice Group. Taft graduated from Central Washington University with a BS Degree in Accounting.

Critical info

When: Thursday, November 10th, 2011

Time: 6-8pm

Where: Davis Wright Tremaine, 1201 3rd Avenue, Suite 2200, Seattle, WA 98101

Cost: WTIA Members FREE | Non-members $20


  • 6:00-6:45 arrival, networking & refreshments
  • 6:45-7:45 presentation
  • 7:45-8:00 Q&A, plus final networking

Please register by 12pm on 11/10/11.

WTIA Finance & Legal Community organizing committee: Taft Kortus, Moss Adams; Joe Wallin, Davis Wright Tremaine; Mike Monroe, Washington Technology Industry Association

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